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our founder
My mission has always been to empower entrepreneurs to think larger, elevate them seleves, and carve out unique spaces for themselve within the lash industry.
courtney buhler
Founder and CEO
our founder
courtney buhler
Founder and CEO
My mission has always been to empower entrepreneurs to think larger, elevate them seleves, and carve out unique spaces for themselve within the lash industry.
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5 mistakes that are costing you HUGE in your lash business
Courtney Buhler- Oct. 25, 2022
1. Failing to Establish a Brand
When we mention brand — it doesn’t actually have anything to do with your services or menu. It’s everything ELSE that makes a customer resonate with your business. Taking the time to figure out what your salon does, who you’re serving, what your message is, and what you stand for. Brand is a complicated beast because it includes both tangible and intangible factors.
Your brand is your design, aesthetic, font choice, marketing image, and more, but it’s also your values, ethics, goals, and mission statement. Basically, your brand is who you are as a company. It’s what sets you apart and makes you unique. It’s the unique identity of your business which is it’s own entity apart from your own self. It should live and breathe and feel like something.
Failing to establish that kind of recognizable factor for yourself might cause you to disappear among the sea of competitors out there. A strong brand, makes for a strong business!New to branding? Our LashPR...
Skinny Brows are trending in — how will lashes follow?
Courtney Buhler- Jun. 10, 2022
We have been (hesitantly) watching as skinny brows slowly creep back into editorials around the globe, and although the Sugarlash PRO team isn’t QUITE ready to jump on the bandwagon yet — it’s safe to say our GenX generation will be jumping on this trend.
Source: Beauty Crew
Bushy brows have been all the rage for the last decade, with many women opting for services to make them appear more full — like tinting, microblading, and even eyebrow transplants! The lash industry has stayed in stride taking a “fuller is better” approach as well to balance the features.
But — what if skinny brows go mainstream? Here’s our predictions for the lash industry.
LASH LIFTS WILL BECOME INHERENTLY MORE POPULAR.
Understated, easy to maintain, and timeless… lash lifts are certainly gaining more and more popularity every year. With a skinny brow, we are forecasting this will become even more so.
At Sugarlash, we not only have a lash lift system — but we have pioneered add on services to the menu...
Sugarlash Announces Official Partnership with Pivot Point International
Courtney Buhler- Jun. 07, 2022
Sugarlash PRO and Pivot Point announced a new partnership today marking a monumental move in the eyelash industry. Pivot Point is a global-leading educational resource dedicated to offering progressive education to licensed academies around the world. Leading the way with delivering education in new ways, the partnership seemed like a no-brainer for Sugarlash CEO, Courtney Buhler.
“It’s always been the mission of Sugarlash PRO to get lash education into more bonafide long standing academy curriculums. It always seemed like a missed opportunity to me when estheticians, and cosmetologists would need to seek out a lash course after their original education. Integrating a lash curriculum into the initial education of artists just makes sense to me.” Buhler says.
With the lash industry demand rising to all time highs, with no sign of slowing down it’s now being accepted that lash services aren’t a trend or a niche and are here to stay. “Sugarlash PRO’s mission and vision is to progr...
The Ultimate Guide to Using Brown Eyelash Extensions
Courtney Buhler- May. 20, 2022
The Ultimate Guide to Using Brown Eyelash Extensions
For years women have wanted the most dark, black mascara and lash extensions... but there's a problem with going ultra black — no makeup days can leave clients feeling washed out or overpowered by their dramatic lash extensions! Have you ever seen a woman who is out for an errand rocking dark black mega volume lashes? One word — harsh! When we take lashes ultra full, it serves us well to scale back the harshness of the deep black look and opt for a more friendly version — luxurious, soft brown lashes! Brunette lashes were created to transition seamlessly from daytime to night. Regardless of whether a client is wearing no makeup, or full glam — brunette lashes look perfect with ALL looks! Giving the client flexibility to feel confident in whatever look she chooses — from classic, to mega volume. Welcome to the core lash range — Brunette Lashes by Sugarlash PRO!
Colour Theory of Brown Lashes with Different Eye Shades
BLUE Eyes +...
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