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our founder
My mission has always been to empower entrepreneurs to think larger, elevate themselves, and carve out unique spaces for themselves within the lash industry.
courtney buhler
Founder and CEO
our founder
courtney buhler
Founder and CEO
My mission has always been to empower entrepreneurs to think larger, elevate themselves, and carve out unique spaces for themselves within the lash industry.
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The STEP by STEP Guide to Unlocking Business Growth!
Courtney Buhler- Mar. 06, 2023
If you read my last article, “are you addicted to stress hormones?” — this blog will serve as part 2 of the series! If you haven’t read part one yet, find it here!
It’s time to break the cycle! You’ve realized you’re addicted to stress hormones and creating a perpetual anxiety spiral to live in, and you want to change it… but how?
The nicest thing for a salon owner is when you can rest your head on your pillow at night and know all of your tasks are handled. Yet — so many artists unknowingly spend time stressing about things they actually can control yet sabotage their peace by keeping things “up in the air”.
I’ve built 3 businesses that do well over a million dollars per year. One was a salon, the other is Sugarlash PRO, and my latest — Plush + Oak! Even though all of these companies had very different business models, and are technically in different industries (service, product and education, and furniture), the building blocks for creating stable income and incremental gr...
Are you addicted to stress hormones?
Courtney Buhler- Feb. 28, 2023
When running your own business there will always be more strains and stresses than a regular 9-5. We don’t have set hours, and many of the business needs get dealt with after clients leave the salon and you’re not in service. However, there is also a silent epidemic happening that is hard to identify or pinpoint when the waters of business ownership get muddied. Stress hormone addiction.
Stress hormone addiction stems from many things but mainly tends to form at home in early childhood. If you grew up in a stressful household where there was conflict, financial issues, or a lot of instability — this “unconformable” state can become your new baseline. When your baseline becomes “somewhat stressful” this can program our brains to crave being under stress — it almost impossible to “shut off” or enjoy healthy boundaries within your work/life balance. Being comfortable suddenly feels very uncomfortable.
Cortisol is a stress hormone and is released when we are under duress. Cortis...
Meet our December SL Member Spotlight Winner!
Kaelen Gilroy- Feb. 14, 2023
We are so excited to feature our first SL Member Contest WINNER Carina Arenas!
IG + Tik Tok name: cosmicwinklashes
Courtney had the chance to sit down with her and learn more about her business, read more about her below!
Q+A:
Q: Congrats on winning our first ever Sugarlash Member spotlight competition! How does it feel?
A: It feels surreal. I’m flooded with mixed emotions knowing a part of me is going down in history. I truly feel overjoyed with this incredible accomplishment. Inspiring me to keep pushing for my family and myself.
Q: Can you tell us your thought process while entering? Did you have any fears or doubts?
A: My thought process was “get it done”. If I sat and over thought about it, I would have never done it. I had every doubt and fear in my mind. Exposing your art into the world is worrisome. You’re going to have negative thoughts, of course, but it’s really you VS. you. My husband told me “you miss 100% of the shots you don’t take” and I submitted.
Q: W...
Your complete guide to setting up sugarlash society in your salon
Courtney Buhler- Feb. 07, 2023
Sugarlash Society is here! After years of development, testing and research — we are thrilled to be able to offer our artists this incredible line to retail in their salons. Below you’ll find all the info on product benefits, the revenue potential for your business — and a guide on how much Sugarlash Society to stock with our easy to follow formula.
At the end of the day, strong salons or solo artists have one thing in common: incredible client results paired with crucial aftercare to protect their clients investment.
But sales feel icky — I don’t want clients to feel pressured! This is something we hear time and time again and couldn’t disagree with more wholeheartedly. Clients are all spending hard earned dollars with you to have their lashes beautified. To not offer them products to increase the benefits of service it’s not only a missed opportunity for you for additional revenue and to build stronger trust between you and your clients — but it’s hurting their ability to prot...
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