Starting Your Lash Business

Want to get into the world of offering lash services? Lash extensions are the perfect complement to any cosmetology service, or an ideal standalone business opportunity. In either case, the most important thing is to know the right steps.

Choose a Good Certification Program

Many places offer certification programs, but there are only a few that can really give you the skills you need to compete as an eyelash extensions business. When choosing a certification program, make sure it’s not one-dimensional. Look for a certification program that gives you different levels of education.

• Theories behind eyelash procedures
• The history and industry
• Eye conditions and pathologies
• Safety and how to size lashes
• Sanitation and hygiene
• How to set up a workstation for eyelash procedures
• How to prep a client
• Advanced eyelash extension applications
• Aftercare
• Removing eyelash extensions
• Appointment setting
• Setting up a business
• Marketing

Eyelash extensions aren’t just about the procedure, it’s about the all the information that exists around that procedure. Your certification program should prepare you for a business, not just how to adhere lashes. Also keep in mind certification doesn’t mean you’re an expert. You should always continue your education in any way you can. This is especially important when new techniques or new knowledge of the subject comes to light.

Create a Business Plan before Attempting a Business

Your certification program should prepare you for creating a business plan, or at least give you a good place to start. However you should definitely do some of your own research on the subject as well. No matter what, you need to create a plan of action. It’s not set in stone, and you can make changes as you pursue it, but you need to start with a goal.

There are specific ways to make a business plan, but for the purposes of getting started, here are a few tips. Consider the following:

• What you would like to accomplish
• A description of your business
• What you know about others locally in the industry (competitors)
• How much money you will need to start
• How the business will function day-to-day

These things will help you stay focused when trying to figure out how to start an eyelash extensions business. If you start looking up backers, partners, or financial help, you can turn this into a full business plan you can give to investors.

A Few More Considerations

Knowing how to start an eyelash extensions business also comes with a few more considerations.

Location – You have many options when it comes to location. You can set up your own place, rent a commercial space, or travel with your new skills. 

Marketing – If you sign on with another salon or business, you will still need to market your skills. You can start with word of mouth, and social media, as these are two simple starting methods. 

It’s good to plan for your business, but no matter what, you should start with a certification program that can prepare you for the reality of owning and running an eyelash extensions business. To learn more about how to start an eyelash extensions business, or to register for one of our online programs, contact us today.