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The Economic Effect on Lashes: Industry Changes, Pain Points, and Strategies for Success
Alycia Benson- Sep. 22, 2023
The Economic Effect on Lashes: Industry Changes, Pain Points, and Strategies for Success
Introduction
The beauty industry has always been influenced by economic changes, and the lash extension industry is no exception. As the global economy experiences a downturn, the lash artists everywhere are feeling the impact on their businesses. We are here to reassure you that despite the economic downturn and rising costs due to inflation, the beauty industry continues to be a multibillion dollar industry, and you can survive this surge. Sugarlash PRO will delve into how the current economy is directly affecting the industry, discuss changes in trends created by Gen Z and how to continue appealing to your existing clients, identify pain points experienced by lash artists everywhere (you’re not alone!), and provide strategies for success that you can implement in your business.
Changes in Trends for Gen Z
Gen Z, the generation born between the mid-1990s and early 2010s, is a significant and...
Beauty Forecast: New York Fashion Week Spring/Summer 2024
Alycia Benson- Sep. 15, 2023
September is one of the most electrifying times to be in New York with celebs, designers, and influencers all flooding into the Big Apple for the event of the season. This year, the runaways were awash with 90s vibes, villeggiatura (we’ll talk about it, don’t worry), and euphoric makeup that dazzled the runways. But what does this mean for Spring/Summer 2024 beauty trends? We’ll go beyond the fashion and dive into the beauty of it all, so you can get ready for warmer months ahead!
90s Survival Revival
Millennials, rejoice or cringe—Helmut Lang's runway brought back the infamous headband comb this week. With slicked back buns being in style, it’s no wonder that this iconic accessory has regained popularity. Drifting away from its previously preppy look, designers and stylists chose edgier fashion, giving this accessory that 90s grunge feel. We predict spikier volume lashes that keep the clean girl vibe, yet add the striking edgy feel with strategic lash mapping, are expected to gain...
How Tennessee's New Regulations Could Impact The Beauty Industry
Alycia Benson- Sep. 08, 2023
In a significant move to prioritize safety and professionalism within the beauty industry, the *Tennessee legislature recently adopted House Bill 103 (HB 103) on May 3, 2023. This landmark legislation introduces crucial regulations for individuals providing eyelash extension services or seeking to enter the field. The primary goal of HB 103 is to ensure integrity, credibility, and, most importantly, the health and safety of both practitioners and clients. Today, we’re diving into the bill, so you don’t have to, and breaking down the legislation.
*At the time of this article, the bill is effective only in Tennessee.
Understanding the Eyelash Extensions License Requirements
Under HB 103, the Tennessee State Government has outlined specific requirements that must be met to apply for an eyelash extensions license. These requirements are designed to ensure that practitioners are well-trained, knowledgeable about health and safety considerations, and capable of providing high-quality se...
Best Lashes for Your Next Getaway!
Alycia Benson- Sep. 01, 2023
End of summer doesn’t mean the vacations end too! Whether you’re gearing up for a fall road trip or a winter getaway, here’s your guide to making sure your lashes are the last thing you need to worry about this season! After all, planning a vacation should be exciting, filled with destination and outfit choices that reflect your travel style from hostels to hotels. So it’s no surprise many travellers are faced with the decision to opt for lash extensions that can significantly impact your vacation routine. The right lashes can not only eliminate the need for daily makeup application, but also add a touch of effortless glam to your overall appearance. Whether you're aiming for a subtle enhancement or a dramatic flair, selecting the best type of lash extensions for your vacation involves understanding the options available and aligning them with the activities and environment you'll be experiencing. In this guide, we'll explore various lash extension types that are well-suited for vac...
