How To Set Your Lash Business Apart Through Client Education
Setting your business apart from the rest can be tricky. Whether it’s an original business name or client photos, we are no longer gatekeeping the number one thing you can do to set yourself apart! By utilizing social media to educate your potential and current clients about lash extensions is important to building trust and rapport within your community. It represents your commitment to delivering a personalized, safe, and satisfying experience. Here are a couple ways you can educate your clients about the world of lashes.
Build an Understanding About Lash Extensions
Lash extensions have risen higher and higher in popularity over the last 10 years. However, they are not a one-size-fits-all solution. By educating your clients about lash extensions, the varieties of width and curl, and how some styles are suited to unique eye shapes, you build a higher level of trust with your clients. Utilize infographics and share a diverse variety of lash styles to build a strong rapport with your audience.
Ensuring Safety and Well-being
The safety of your clients is every lash artists’ priority. By educating your clients about lash extensions, you are equipping your clients with the knowledge to recognize the signs of a professional and reputable lash artist before they even walk through the door. Ensure your clients are able to recognize what a professional environment looks like through examples of your own workspace. Show a relaxed and sanitized area that is inviting for potential clients and will encourage them to choose your space. A well-informed client is a loyal client and a loyal client will spread the word about your business, gaining you more clients in the long run.
Debunking Myths and Misconceptions
In the era of technology, misinformation is not uncommon. Especially when it comes to lash extension horror stories. These may range from concerns about damage to your natural lashes to tales of painful experiences. By taking the time to educate your clients about the do’s and don’ts of lash extensions, you’ll dispel these myths and offer clarity on the reality of lash extensions from a professional , knowledge-based standpoint. Let clients know about the 1:1 method for classic lashes and what volume clusters are and how they’re made or how humidity affects adhesives. Little bits of knowledge like this are invaluable to a client who doesn’t know anything about lash extensions.
Aftercare for Lasting Beauty
One of the most critical aspects of lash extension education is aftercare. Explaining why oil-based cosmetics and skincare should be avoided, rather than just telling your clients to avoid them, can be the difference between a client who takes care of their extensions (resulting in longer retention), and a client who ignores aftercare (who then gets upset when their extensions don’t last as long as they should). In addition to that, educating your clients on the available aftercare products specifically curated for lash extensions can help boost their retention and your business.
Lash extensions are not only about adhering to the latest beauty trends but embracing your unique individuality. Education empowers you to embrace your natural features while highlighting your best assets. Teach your clients about how lash extensions can accentuate your eye shape, complement your facial features, and boost your self-confidence. Keep some handmade practice lashes on hand as samples for your clients so they can see how their extensions could look after a service, depending on their lash goals. Be sure to help your clients find their eye shape if they don’t already know it, and provide your recommendations for lash styles that will flatter them the most.
By educating your clients about lash extensions and ensuring they feel comfortable and confident before they commit to the service will ultimately help boost your profitability. Your reputation as a lash artist and business owner is equally as important as the education you receive and share with your potential clients. Creating the trust between you and your clients will set your business apart from others in your area.
If you found these tips helpful, be sure to let us know! Happy lashing!