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5 mistakes that are costing you HUGE in your lash business

Courtney Buhler —

1. Failing to Establish a Brand When we mention brand — it doesn’t actually have anything to do with your services or menu. It’s everything ELSE that makes...

It’s high time artists started thinking like successful business owners.

Ashley McIntyre —

OPINION: It’s high time artists started thinking like successful business owners. Are you in this cycle? The cycle of never-ending anxiety that there HAS to be something out...

Becoming A Lash Artist vs Lash Tech

Alycia Benson —

What sets you apart from the rest? With the lash business growing every day, it’s more important than ever to stand out! We’re here to tell you how!

How To Build Clientele in 10 Steps

Ashley McIntyre —

So you’ve decided that you are going to build your own lash business. Good for you! Welcome to one of the most rewarding and fun careers out there....


Website Admin —

The entire world has come to a halt while COVID-19 spread rapidly. Thousands of lash artists are unable to perform the lash service so demanded by their clientele....

How to Stand Out in a Sea of Other Lash Artists

Website Admin —

As our industry continues to blossom there is a plethora of new artists beginning their journeys and even more entering the teaching space which means competition. See how...

Building Client Confidence in the COVID Era

Courtney Buhler —

We have been through it all over the last year. Lockdowns, reopens, lockdowns, reopens. It’s enough to leave lash artists and their clients rattled, frustrated and unsure of...

Handling Client Consultations with Educator Mandy Beach

Lindsay Jamieson —

Education and experience is your best friend when consulting with a client. Knowing what lash styles will suit which features, what lengths and diameters your client’s natural lashes...

The Future of the Lash Industry

Lindsay Jamieson —

We recently sat down with Sugarlash PRO Educator Angela Chang, to talk about the future of the lash industry and what trends she thinks we’ll see emerging. Continue...

Evaluating Pricing Post-Pandemic with Educator Mandy Beach

Lindsay Jamieson —

So, your business “survived” COVID-19 in your city. You’ve reopened and clients are slowly booking appointments. However, you probably haven’t fully financially recovered. In fact you probably have...